investment on advertising in Italy in 2009 have fallen like the rest of the economy. They go hand in an important investment in the web. Many agencies such as ideas Italian Group projects are building web project and web marketing for its clients. Very positive growth trend. The analysis below is reproduced detected by Nielsen.
TOTAL ADVERTISING '(a homogeneous media - without TRANSIT)
8,156,164 6,887,397 -15.6
TV (***) 4,069,501 3,556,286 -12.6
RELEASE 2,509,036 1,925,841 -23.2
DAILY FEE 1,391,492 1,132,997 -18.6
Comm.Nazionale (*) 721,351 567,756 -21.3
Comm.Locale (Source Fcp-Assoquotidiani) 391,487 333,321 -14.9
headed + Service (Source Fcp-Assoquotidiani) 278,654 231,920 -16.8
FREE NEWSPAPER / PAYPRESS (*) 81 145 114 045 -28.8
Comm.Nazionale 84,445 59,857 -29.1
Comm.Locale 27,259 20,011 -26.6
headed + Service 2341 1277 -45.5
Period (*) 711,699 1,003,499 -29.1
RADIO (**) 399,496 346,712 -13.2
Tabular 369,944 319,825 - 13.5
Extra Tabular (Source Fcp-Assoradio) 29,552 26,888 -9.0
INTERNET (Source: FCP-Assointernet) 452,141 473,341 4.7
display (Source: Audiposter) 185,158 137,767 -25.6
CINEMA 38 830 34 443 -11.3
CARDS 5772 5828 1.0
DIRECT MAIL 488,650 399,920 -18.2
7579 7259 OUT OF HOME TV -4.2
TRANSIT 82542 0
is very important to rely on communication professionals. Agencies that invest in qualified personnel, and follow the customer in all phases of the project. The advertising account has to be seen by companies as an accountant for the development of marketing. Good strategic choices, especially in this period enable companies to grow by consolidating its customers well. See you soon
TOTAL ADVERTISING '(a homogeneous media - without TRANSIT)
8,156,164 6,887,397 -15.6
TV (***) 4,069,501 3,556,286 -12.6
RELEASE 2,509,036 1,925,841 -23.2
DAILY FEE 1,391,492 1,132,997 -18.6
Comm.Nazionale (*) 721,351 567,756 -21.3
Comm.Locale (Source Fcp-Assoquotidiani) 391,487 333,321 -14.9
headed + Service (Source Fcp-Assoquotidiani) 278,654 231,920 -16.8
FREE NEWSPAPER / PAYPRESS (*) 81 145 114 045 -28.8
Comm.Nazionale 84,445 59,857 -29.1
Comm.Locale 27,259 20,011 -26.6
headed + Service 2341 1277 -45.5
Period (*) 711,699 1,003,499 -29.1
RADIO (**) 399,496 346,712 -13.2
Tabular 369,944 319,825 - 13.5
Extra Tabular (Source Fcp-Assoradio) 29,552 26,888 -9.0
INTERNET (Source: FCP-Assointernet) 452,141 473,341 4.7
display (Source: Audiposter) 185,158 137,767 -25.6
CINEMA 38 830 34 443 -11.3
CARDS 5772 5828 1.0
DIRECT MAIL 488,650 399,920 -18.2
7579 7259 OUT OF HOME TV -4.2
TRANSIT 82542 0
is very important to rely on communication professionals. Agencies that invest in qualified personnel, and follow the customer in all phases of the project. The advertising account has to be seen by companies as an accountant for the development of marketing. Good strategic choices, especially in this period enable companies to grow by consolidating its customers well. See you soon
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