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signal to all our visitors, they are internal or external, this very interesting news. The valuable information was brutally copied and pasted from the site of Ferpi , Italian Public Relations Federation (www.ferpi.it)
signal to all our visitors, they are internal or external, this very interesting news. The valuable information was brutally copied and pasted from the site of Ferpi , Italian Public Relations Federation (www.ferpi.it)
The voice of the written word
"From the writing clear and effective originality expression on the net. The new forms of organizations "is a seminar organized by Ferpi Triveneto with the aim of combining the art of writing to the practice of RP. He will lead the meeting Luisa Carrada for the occasion offers us an interesting thought.
The network never ceases to surprise us. Among the many surprises that rightly or wrongly called Web 2.0 is an excellent revenge of the text, the written word. What internet had forgiven us all to write, there were noticed for some time now, at least since the email has become all organizations, the primary means of communication between people. But even where the multimedia triumphs - including YouTube videos and Flickr photos - the text is cut out new spaces and functions, in addition, but not supplant the more traditional way.
If a picture is worth a thousand words, that image is in desperate need of words to be classified, annotated, linked to others and, above all, found. The words are the fuel of the most powerful engines of today, those search. It must be studied words, precise, just choose the ones to express our readers, partners, future clients. The meeting with them will only happen on the ground of the right words and shared.
are made only of words, the tag cloud, the clouds that are increasingly on the web pages to tell at a glance what is spoken there, as well as words are made of posts and blog comments. Every day, our day's work, weave - writing - ongoing conversations.
But even more reassuring in the borders of the sites that we insist on calling "institutional" things are changing before our eyes.
That company is large or small, public or private, are increasingly written words to represent to customers or citizens, on so many different communication tools. Some new, others more traditional, but reborn to new life: brochures, press releases, annual reports, product sheets, PowerPoint presentations, white papers, case studies, ebooks, newsletters, customer letters, emails, internal reports, responses to calls for race, blogs, wikis ... every organization is now also a publishing company and every professional in some way an editor.
The text represents us, then, and when it is important to stand out, be heard and then tune into the language of our interlocutors, the standard language, the marketese and bureaucratic, the jargon of our market area there are more.
The written word needs to regain deep breath, originality, tone of voice, all of which are fed through the contamination with other staff disciplines and the expression of many individuals, inside and outside organizations. "Companies do not blogging, only people can do it," warns Debbie Weil, a leading expert on corporate blogging.
In a market segment, but made not of individuals, people can only identify the best way to talk to people and to compose, together, the voice business.
An original voice, to stand out. Human to participate in conversations with citizens and customers. Precise, to speak also to search engines. Visual, to be caught with your eyes (glance language, begins to call someone). Honest, because luckily the networked world is terribly difficult to cheat.
Carrada Luisa, one of the most well-known expert writing on the web ( www.mestierediscrivere.com ) will be Friday October 24 in Marghera (Venice), at the Center for Digital Internet Marghera Seminar "From write clear and effective expression of originality in the network. The new languages of organizations. " promoted by FERPI Trevenezie in collaboration with the Province of Venice and PoloEst.
Program meeting
9.00 am Arrival and registration
• The organizations in the world of Web 2.0: the system of relationships will also change the language.
• The new tools and new life to the traditional ones: website, blogs, press releases, ebooks, case studies, brochures and newsletters.
Hours 13:00 to 14:00 Lunch
• The end of the brochures, the discovery of direct conversation with customers, the rediscovery of the narrative at the individual and corporate.
• Informality of communication, orality of writing, the rigor of information: through the balance, the search of style and voice business. A direct voice, engaging, accurate and credible.
16:30 Closing of
information: The course is reserved for members Ferpi the maximum number of 20 students. Registration subject to availability of seats available until October 6. Entry fee: 50 €.
To obtain application form contact: delegazione@triveneto.ferpi.it
Ferpi Trevenezie makes an appointment in Marghera, October 24, with the conference "From writing clear and effective expression of originality in the network. The new forms of organizations ".
If a picture is worth a thousand words, that image is in desperate need of words to be classified, annotated, linked to others and, above all, found. The words are the fuel of the most powerful engines of today, those search. It must be studied words, precise, just choose the ones to express our readers, partners, future clients. The meeting with them will only happen on the ground of the right words and shared.
are made only of words, the tag cloud, the clouds that are increasingly on the web pages to tell at a glance what is spoken there, as well as words are made of posts and blog comments. Every day, our day's work, weave - writing - ongoing conversations.
But even more reassuring in the borders of the sites that we insist on calling "institutional" things are changing before our eyes.
That company is large or small, public or private, are increasingly written words to represent to customers or citizens, on so many different communication tools. Some new, others more traditional, but reborn to new life: brochures, press releases, annual reports, product sheets, PowerPoint presentations, white papers, case studies, ebooks, newsletters, customer letters, emails, internal reports, responses to calls for race, blogs, wikis ... every organization is now also a publishing company and every professional in some way an editor.
The text represents us, then, and when it is important to stand out, be heard and then tune into the language of our interlocutors, the standard language, the marketese and bureaucratic, the jargon of our market area there are more.
The written word needs to regain deep breath, originality, tone of voice, all of which are fed through the contamination with other staff disciplines and the expression of many individuals, inside and outside organizations. "Companies do not blogging, only people can do it," warns Debbie Weil, a leading expert on corporate blogging.
In a market segment, but made not of individuals, people can only identify the best way to talk to people and to compose, together, the voice business.
An original voice, to stand out. Human to participate in conversations with citizens and customers. Precise, to speak also to search engines. Visual, to be caught with your eyes (glance language, begins to call someone). Honest, because luckily the networked world is terribly difficult to cheat.
Carrada Luisa, one of the most well-known expert writing on the web ( www.mestierediscrivere.com ) will be Friday October 24 in Marghera (Venice), at the Center for Digital Internet Marghera Seminar "From write clear and effective expression of originality in the network. The new languages of organizations. " promoted by FERPI Trevenezie in collaboration with the Province of Venice and PoloEst.
Program meeting
9.00 am Arrival and registration
• The organizations in the world of Web 2.0: the system of relationships will also change the language.
• The new tools and new life to the traditional ones: website, blogs, press releases, ebooks, case studies, brochures and newsletters.
Hours 13:00 to 14:00 Lunch
• The end of the brochures, the discovery of direct conversation with customers, the rediscovery of the narrative at the individual and corporate.
• Informality of communication, orality of writing, the rigor of information: through the balance, the search of style and voice business. A direct voice, engaging, accurate and credible.
16:30 Closing of
information: The course is reserved for members Ferpi the maximum number of 20 students. Registration subject to availability of seats available until October 6. Entry fee: 50 €.
To obtain application form contact: delegazione@triveneto.ferpi.it
Ferpi Trevenezie makes an appointment in Marghera, October 24, with the conference "From writing clear and effective expression of originality in the network. The new forms of organizations ".
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